Purpose: This paper explores the early days of business education with the aim of understanding how the Harvard Business School (HBS) contributed to the constitution of ‘management’ as a science-based profession. The research focuses on HBS signature pedagogy, the case method, and its role in the institutionalization of managerial knowledge.
Design/methodology/approach: The research is based on a qualitative content analysis of HBS Annals published between 1908 and 1930. Through a manual coding of the annals, the paper traces the diffusion of the case method in the curriculum and connects it with the institutional transformations that took place between 1908 and 1930.